Salaar Vs Dunki Box Office Controversy: PVR Dismisses 'Incorrect' Reports That Say Shah Rukh Khan's Film Getting More Screens Than Prabhas' Starrer
PVR issues clarification over Prabhas' Salaar and Shah Rukh Khan's Dunki and said it has given equal screens to the two big releases
The day before Prabhas and Shruti Haasan's Salaar: Part 1 – Ceasefire hit theatres, PVR responded to circulating rumours, debunking claims that the movie would not be shown in their cinemas in the South. Reports suggested Hombale Films accused the national cinema chain of giving preference to Shah Rukh Khan's Dunki over Salaar. PVR released an official statement clarifying the situation. "Speculative media reports about SALAAR not releasing at PVR INOX Cinemas are incorrect." The statement emphasized, "SALAAR is highly anticipated and will be screened across all PVR and INOX cinemas nationwide as scheduled on 22 December 2023." ALSO READ: Ahead Of Salaar Part 1: CeaseFire's Grand Release In Cinemas, Hombale Films Surprised Fans By Unveiling 'The Final Punch' From The Action Drama
Salaar is gearing up for a massive clash with Shah Rukh Khan's Dunki. The Prashanth Neel directorial, starring Prithviraj Sukumaran, faces a challenge as reports suggest unequal treatment in cinema chains like PVR INOX and Miraj Cinemas. Hombale Films alleged that despite assurances of equal showcasing for both Salaar and Dunki, the promise hasn't been upheld. The production house's spokesperson expressed their discontent, stating, "Due to unfair showcasing of 'Salaar,' we've decided against releasing in PVR INOX, MIRAJ in southern states. This issue has been under discussion with them for the past two days," as quoted by PTI. ALSO READ: Hombale Films Salaar Part 1: CeaseFire Passed With 'A' Certificate From The Censor Board
BIG BREAKING: India’s Biggest Exhibitor #PVRInox chooses #Dunki over #Salaar in North India and allots ALL SHOWS @ their single screen properties to the #ShahRukhKhan film. If they stick to this move, more single screens will follow suit. Bookings at single screens of #PI begin… pic.twitter.com/kfnlTJ27jC
— Himesh (@HimeshMankad) December 20, 2023
The buzz around Salaar seems promising as advance bookings have soared, crossing the Rs 14 crore mark prior to its release. This highly anticipated movie, touted as a story of camaraderie, promises unparalleled action sequences. Prabhas is set to deliver high-octane performances, gearing up to showcase intense action scenes, which has heightened the excitement among his fan base. On the other hand, SRK-Rajkumar Hirani's Dunki which is out in theatres today is getting mixed reviews from audiences.
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